What HR Thinks and Feels 2011

What HR Thinks and Feels is the culmination of a three-year study of the demographics, attitudes, behaviors and beliefs of HR professionals. We like to think of it as “the secret lives of HR pros.”

After eighteen months of sales the price of this report has now been lowered from $1,195 to $595 (effective October 26, 2011)

This report is for:

• HR Leaders: Understand your colleagues in HR as you've never been able to, and transform your organization from within
• HR Vendors or Service Providers: Create engaging brands, messages and marketing campaigns that appeal to HR buyers on pragmatic and emotional levels. Develop industry-specific sales techniques, refine requirements for HCM products and services or even HR career development.

More...

Every day HR leaders make purchase decisions for software and services based on false assumptions and a lack of accurate information. Meanwhile, the sales and product offerings of HR providers miss the mark of true HR buyer needs. This gap is costing millions of dollars and thousands of lost hours each year. The HR buyer sees black, the vendor white, the truth is gray. In our new report, What HR Thinks and Feels, HRxAnalysts replaces assumption and falsehoods with truth and reality for both HR Buyers and HR Solution Providers. In this, our first published report, we start with an understanding of the HR buyer that could only be gained by asking them how they see themselves. We mind the gap.
 
Check out the table of contents:

• Demographics
• Career
• Competencies
• Infographics
• Lifestyle
• Leisure Activities
• Outlook

Here is an example of the data in the report:

PROFESSIONAL CERTIFICATIONS BY RANK
Overall, certifications among HR professionals are common. And while directors and executives are more likely to have certifications than managers and generalists, the gap isn’t very large:

• 41% of generalists have a certification
• 53% of managers have one
• 59% of directors have one
• 56% of executives have one

HR professionals are more likely to have a major certification (PHR, SPHR or GPHR) the higher they climb up the corporate ladder:

• 29% of generalists have one of the major HR certifications
• 43% of managers have one
• 44% of directors have one
• 44% of executives have one

The type of certification also varies according to rank. The PHR is more common among generalists and managers than the SPHR:

• 17% of generalists hold a PHR, while 12% hold an SPHR
• 22% of managers hold a PHR, while 17% hold an SPHR

The SPHR is more common among directors and executives:

• 25% of directors hold an SPHR, while 18% hold a PHR
• 33% of executives hold an SPHR, while 12% hold a PHR

The GPHR is rare among all ranks in HR.   That’s one of about 1,000 data points in the report (no kidding).